Make
Make (formerly Integromat) is a visual automation platform that enables users to build complex, multi-step workflows with a unique drag-and-drop visual interface. Unlike linear automation tools, Make displays workflows as visual maps showing exactly how data flows between apps, making complex scenarios easier to understand and debug.
Features include a visual scenario builder with branching and iteration, 1,500+ app integrations, routers for splitting workflows into parallel paths, error handling with fallback routes, data transformation tools, HTTP/webhook modules for custom API calls, scheduling options from minutes to months, and scenario templates. Its operations-based pricing model can be significantly cheaper than per-task alternatives for complex workflows.
Make is ideal for power users, agencies, and businesses that need complex automations with branching logic, error handling, and data manipulation. Its visual approach makes it easier to build and maintain sophisticated workflows compared to linear alternatives, and its pricing model rewards efficiency — making it the preferred choice for automation-heavy businesses and freelance automation consultants.
