Klaviyo is an AI-powered customer relationship management (CRM) platform that specializes in email marketing, SMS, and omnichannel customer engagement for B2C brands. Designed for ecommerce businesses and relationship-driven brands, Klaviyo serves over 193,000 customers across 100 countries, helping them create personalized marketing experiences that drive growth and retention.

Key features include AI-powered autonomous agents that handle marketing and customer service tasks automatically. The Marketing Agent can create complete on-brand campaigns from just a URL prompt, learning from your website to build campaigns, flows, and forms in minutes. The Customer Agent resolves 65% of customer questions autonomously while also making product recommendations to drive revenue. Klaviyo’s Composer generates personalized campaigns using AI, while the platform’s real-time data capabilities ensure every email, SMS, and push notification responds to actual customer behavior across all channels.

Klaviyo offers multiple pricing tiers starting with a Growth plan, followed by Team and Pro plans at $20 and higher tiers, with Enterprise solutions available for larger organizations. The platform’s value proposition centers on its ability to unify marketing, analytics, and customer service into always-on growth engines that personalize and improve every customer experience in real-time.

The platform features 350+ pre-built integrations with popular ecommerce platforms and tools, making it ideal for online retailers, DTC brands, and businesses looking to scale their customer relationships. Klaviyo’s Data Platform (KDP) unifies behavioral, transactional, and engagement data in real-time, enabling businesses to act on insights immediately without requiring additional tools or teams. The platform supports multiple channels including WhatsApp, email, SMS, and push notifications, making it a comprehensive solution for omnichannel customer engagement.