Plausible vs Fathom vs Google Analytics: Privacy-First Analytics Showdown
The era of cookie-heavy, privacy-invasive analytics is rapidly ending. With GDPR, CCPA, and increasing user awareness about data privacy, businesses are scrambling to find analytics solutions that deliver insights without compromising user trust. Three platforms have emerged as leaders in this privacy-first revolution: Plausible, Fathom Analytics, and Google Analytics (particularly GA4’s privacy features). This comprehensive…