A salon with 976 reviews playing its own reels
Poster typography, Instagram reels embedded on the site, and a gallery of real work instead of stock images.
Every preview carries a bar at the top reading "this is a design preview". The site is not live and is closed to search engines; the owner decides whether it goes online.
Other work
A boutique hotel with 819 reviews, booking without commission
A full-screen hotel tour with their own photos, and bookings that arrive directly.
The barber who is open on Sunday, and shows it
Paper white, deep charcoal and brass, with square corners and wide letter spacing. The shop's real difference sits where it counts: open seven days, Sunday included. Treatments as numbered rows, reviews taken raw from Google: 4.9 across 168.
A pub restaurant of 28 years, finally looking it on screen
Dark oak, amber and a serif headline. Ten pages in Dutch and English: the weekly-dish ritual in four steps, a typographic menu instead of grainy guest photos, reviews on their own page, and booking with a map. Every figure from the public Google profile: 4.6 across 1,058 reviews.