Hotjar
Hotjar is a behavior analytics tool that shows you what users actually do on your website through heatmaps, session recordings, and feedback tools. While traditional analytics tells you what happened, Hotjar shows you why by visualizing exactly how visitors interact with your pages — where they click, how far they scroll, and where they get stuck.
Features include click, scroll, and move heatmaps, full session recordings with filtering, conversion funnel tracking, form analytics showing where users abandon forms, feedback polls and surveys that can be triggered contextually, incoming feedback widget for user-initiated comments, and user interviews scheduling. All tools work together to provide a complete picture of user experience.
Hotjar is indispensable for UX designers, conversion rate optimizers, product managers, and marketers who need qualitative insights about user behavior. If you want to see exactly where users struggle on your website, understand why your forms get abandoned, or gather direct feedback from visitors, Hotjar turns abstract analytics numbers into visual, actionable understanding.
