Plausible

Plausible is a lightweight, privacy-focused web analytics tool that provides essential website metrics without using cookies or collecting personal data. Its script is under 1KB (45x smaller than Google Analytics), resulting in faster page loads and full GDPR/CCPA compliance out of the box without requiring cookie consent banners.

Features include real-time visitor dashboard, page views, bounce rate, visit duration, referral sources, UTM campaign tracking, goal and event tracking, custom properties, outbound link tracking, 404 monitoring, and simple email reports. All data is presented on a single, clean dashboard that provides immediate insights without the complexity of traditional analytics tools.

Plausible is ideal for privacy-conscious website owners, businesses operating in the EU that want to avoid cookie consent complexity, and anyone who finds Google Analytics overwhelming. Its simplicity is its strength — if you want clear, actionable insights about your traffic without spending hours configuring reports or worrying about data privacy regulations, Plausible delivers exactly that.